Popular and sticky in a revenue generating sense are not always the same thing. Crocs were a huge hit. They sold a lot of sandals quickly.
I agree with the general point of this thread (that once you get to 100M+ users, there will be a way to monetize), but if you're trying to make the stronger point that once a company gets to 100M+ users they're invulnerable, there are ample counterexamples.
[1] http://mashable.com/2009/04/16/one-million-ning-networks/
Before Enron, how many companies with $100+ billion in revenues went bankrupt?