I mean this solves an issue of verifying the legitimacy of the ownership, correct? For the initial (creator -> 1st customer) transfers, the only party interested in this is the original creator, but I don't see how this is better than keeping a simple list of transfers in whatever form the creator wants. I guess the customer may also find it useful for audit purposes or something, but again, this doesn't seem that much more useful than a conventional papertrail.
Secondly, it looks like this can be used to enable the resale of the rights. But then it means that you have a situation with a party that is willing to pay for the work, but this money is guaranteed NOT to go to the creator. So it's not in creator's best interest to have their work "ascribed".
Unless I am missing something, what's the reason for a creator to participate in this?