I get this, it just seems like a battle sometimes. If you're just looking for somewhere to post some content/share an article/thought..... Also, and this is particularly relevant here on HN - what if you want to post some content that might be of interest on HN but you don't want to overload your personal site with traffic? Let one of the so called 'content silos' worry about the uptime.

Also, why not just come out and say who this is about - the facebooks/mediums/tumblrs etc