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Legally it probably goes along with any other assets.

Practically, since Google doesn't provide customer support they'll just lock the account, refuse to explain why, and respond to every inquiry with a FAQ about how to reset your password.

Even more practically, as long as your (estate's) bank account keeps accepting money, Google will keep putting money in to it.

Pete, all your adsense belongs to me.

you could put your password in your will

Ask HN: If I died tomorrow - who gets my Google Adsense account?