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You know on BlackBerry AppWorld each submission of an update costs you $20 AND goes through a lengthy approval process. (you need to purchase 10 submissions for $200 at a time). Oh there's a bug in my app? I could fix it in 5 minutes, but too bad..

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There's a fundamental difference between BlackBerry and iPhone here, though: You don't have to use BlackBerry AppWorld if you don't want to, you can make your application available directly from your own website. Furthermore, AppWorld only takes a 20% cut: I think getting another 10% of the gross revenue (over what the App Store charges) should be worth a flat $20 administration fee to you.

Speaking from personal experience, their approval process is not lengthy at all. On their site they say 8-10 business days and sure enough I got approved on day 8.

I was at the BB Dev Con last week and their tech lead explained the approval process: "they load it, make sure it doesn't crash the phone, then sign off on it."

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