How friendship became a tool of the powerful
theguardian.com
theguardian.com
I do tend to assume that people will act in what they believe to be their own self-interest. (With some emphasis on "what they believe to be".)
But it's not that simple. Take "carpool cheaters" for example - those who drive in the diamond lane without the required number of people in the car.
Say you're driving in the regular congested lane and you see a carpool cheater fly by. I strongly suspect that the vast majority of drivers in this situation will feel at least a bit angry and resentful. After all, the "cheater" took advantage of a special privilege they're not entitled to, while you are following the rules and paying the price.
But if you look at it purely in terms of your own self-interest, the opposite is true. It's one less car in your lane slowing you down - no different at all from an actual carpooler. The "carpool cheater" is doing you a favor by getting out of your way. You will arrive at your destination sooner, thanks to the cheater!
I wonder how many people look at it that way, though. My guess is very few.
It seems that a perception of fairness can easily trump practical self-interest.
On paper perhaps, but unless one car is a significant portion of the traffic on the road between you and your destination, one less car means nothing to you.
The reality is that you got to your destination at the same time you otherwise would have, and the cheater benefited from an action he had no right to take.
Practically speaking, that might very well be true. I do not know how effective carpool lanes are at incentivizing car pooling and reducing the overall number of vehicles on the road. (I suspect they're minmally effective, but I have no data to back that up).
He also has to merge back into your lane in order to exit the highway.
More simply, carpool cheaters are cutting in line, which does slow down the line for everyone they cut in front of.
Well, I'm glad I posted my comment even if I was off base - your reply and the others gave me much food for thought.
(And to everyone else who replied, thank you too!)
The other interesting irrationality is that every other car on the road also slows you down by exactly the same amount as the cheater, yet we're rarely as indignant about the other poor saps on the road as we are about carpool cheaters. So there is definitely a fairness aspect to this; we shrug off folks who inconvenience us with minor annoyance as long as they play by "the rules" for inconveniencing us, but we get mad as soon as someone inconveniences us by not playing by the rules.
In this case, yes, it's one less car sharing your lanes. However, it's reducing the incentive for other people to carpool. That erosion of rules can substantially increase the number of cars sharing your lanes.
I think that's a useful assumption for economics, but not realistic. How does it explain soldiers, risking their lives and health for low pay and horrendous working conditions? People working on free open source projects? People spending extra money on social benefits, such as fair trade coffee or electric/hybrid cars (that is, electric cars that aren't status symbols)? Political activists who dedicate their lives to a cause? People choosing to be parents?
> How does it explain soldiers, risking their lives and health for low pay and horrendous working conditions?
Soldiers defend their own families and friends against invaders who would kill or enslave everyone. That's perfectly reasonable, but it can also be considered selfish.
> People working on free open source projects
FOSS projects can be very interesting and rewarding work, not monetarily but in other ways (in excitement, reputation or maybe glory).
> People spending extra money on social benefits, such as fair trade coffee or electric/hybrid cars
Electric cars are better for the environment, and I imagine many people want a clean environment for everyone, themselves included.
> People choosing to be parents?
One reason to have kids is to have someone to take care of you in your old age (both materially and emotionally). Many people hate the idea of growing old alone.
This is primarily due to instinct as well I'd wager. I definitely wouldn't say it was a selfless thing.
Self interest can also mean pursuing non economic benefits that nonetheless provide real, though harder to quantify, value. Like joining the military to gain the respect of your family or community.
Similar motivations around open source code contributions.
People buy fair trade products due to guilt, and I don't say that as a criticism - guilt can be a very pro-social emotion.
Political activists are often motivated by a desire to be accepted and held up by a belief community, whether religious or secular.
And being a biological parent is among the most self interested things you can do.
This article is mis-titled. It should just be "How business uses social media to sell". (Mis-titling articles has become an industry. It used to be applied to newspaper headlines on the front page only, but now it's everywere, coupled with automatic SEO clickbait optimization.)
Remember, "sharing" is spamming. (Demote people who "share" commercial messages on Facebook from "close friend" to "friend", to stop their spam.)
Indeed. I found it ironic that the Guardian's CMS, shows a "share" button (Facebook, email) whenever you highlight a section of text in this article.
Nevertheless, a very interesting read.
Not really; a big part of the article could be labeled as "marketers are looking new ways to fuck you over, but it's cool; please ignore that we're destroying the most basic human interactions for a quick buck".
I don't think most people think of themselves as being in markets.
If I'm normally a nice guy [1] who doesn't take advantage of people, whether they be friends or strangers, then when I am making an ordinary purchase of something I'm not going to stop and think, "Hey...I'm in a market here, so I need to selfish...I can go back to being nice when I'm out of this store and back on the street".
[1] I said if, so no need to go through my comment history and write up an exhaustive proof that I am in fact not a nice guy. I'm speaking hypothetically in the present comment.