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I'm pretty sure that counts (eg) each wordpress.com subdomain as a separate website. [1] counts like that and gives a roughly comparable number.

That gives a lot of economy scales.

[1] http://news.netcraft.com/archives/category/web-server-survey...

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The link I included states that those are unique hostnames. Perhaps they are including subdomains on the same ip address, but you might note that rather than quoting the 1 billion sites, I reduced that by their estimated 25% being actually active. Additionally they state that there are on average 3 users per site in 2014. Maybe that doesn't mean anything, but as a rough estimate that all implies far more small sites than large ones.

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