Too often our knee-jerk reaction is to want the government to get involved.
But based on your experience, you are probably
a) not going to trust Uber again, at least for this sort of ride
b) choose a competitor / traditional cab to get you to OAK
c) tell all of your friends / HN about your crappy experience, leading to reduced reputation for Uber
The end result is that Uber will no longer get your business and perhaps others' business will go elsewhere too. Uber is being punished for its bad behavior by the market. Getting the government involved would likely put Uber out of business (hence the article) or make rates way higher and essentially no different than a traditional cab.