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Is it generally a lawyer's job to advise a client when a case may attract negative publicity? Do they even care?

I'm pretty sure that 'cha-ching' is mostly what matters. Hate to be cynical but..

It's a motivator. Counsel gets paid much more to bring a suit than to smack sense into in its client.

At some point, does counsel have enough money to choose smacking instead of more pay?

Yes, of course. Advising clients to take actions that make them look bad doesn't sound like a way to expand your practice.