I get what you're saying, but there is a vast gulf between:

- gender is not just a social construct, men and women in aggregate don't have the exact same strengths, and that diversity is beautiful rather than something we need to suppress

and

- boys should play football and girls should play with dolls and wear frilly dresses

I think people who agree with the former, but not the latter, should overall feel good about Amazon not gratuitously dividing all sorts of categories of toys into "his" and "hers."