Use Negative Keywords

I did not suggest any platform because I don't use any platforms. I prefer to do the work myself and that's the impression I wanted to convey to my readers.

Thank you for your suggestions though!

Right, that's useful context, I couldn't make heads or tails of that article. So once you have that list, anyone got a clue what you should do with it?

Sorry to disappoint, but you're correct the article was for Google AdWords Advertisers. However, I think everyone would benefit from an article about negative keywords in queries which I will try my best to write in the near future.

Thank you.

Certainly useful in queries as well.

hahaha, I have yet to see that happen but I don't doubt that it happens!

That was the exact purpose of the post and thank you for recognizing it!

Thanks for reading; I really appreciate it.

If you take a look at your Search Terms Report, you'll realize that the likeliness is higher than you think. The Kanetix example was more on the extreme side, but it was there to make a point that bigger companies make these silly mistakes too.

You're not going to sit around for hours on end to craft the perfect ad copy - that's what A/B testing is for. However, you can (and I have) sat around for hours looking at a month's worth of keyword data. You may not agree with me (which is completely fine), but like I said clicks happen and that's money you could have saved.

It's simple advice, but it's something that a lot of people overlook - bringing it to everyone's attention was the purpose.