The best questions we got while raising venture capital

There is a lot more secret sauce out there than you hear about. By definition you don't hear about it. There's rarely any incentive for companies to talk about it. Many people inside a company might not even realize what it is at their company!

A great example is PayPal. According to Max Levchin their custom fraud detection system was the only reason they were able to stay in business.

best...and worst...

Which is funny, because my startup actually revolves around two of the seven cardinal virtues. I think he hits the nail on the head because he's talking about how anonymity has allowed people to embrace more and more of personalities they would not have been able to otherwise in meatspace.

But as your real identity and your social graph ties closer with your online persona, I think we're going to see a shift in a different direction. I'll let you know how it goes.

If anything, that's quite an indicator of article quality.

I was thinking the same thing. It's a really good article - above the TechCruch norm. I especially liked #2 - "Where's the real money?" It's tempting to try to go from 0 to 100,000,000 in one go, but if you haven't penetrated a familiar market yet, it's often worth waiting on the unfamiliar market.

Reminds me of the recent Pyramid Method post here[1]. Succeed in a small sector that gives you frequent feedback. Once you're mastered that sector, move on to bigger things.

[1] http://news.ycombinator.com/item?id=712300