I noticed that a car I drove by yesterday was a Tesla. But I didn't notice immediately, because it looked like a Buick or something.
I don't understand why, if they're trying to do something radically different, their cars look pretty much like everyone else's. Perhaps they are trying not to scare off potential buyers, but it seems like people are already interested in trying something different when they buy a Tesla. I personally would never drop whatever crazy prices their cars cost for something so mundane looking, though.