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Lack of branding is still a brand

Reminds me of this: http://en.wikipedia.org/wiki/No_Name_(brand)

and to stretch the analogy a bit further... http://en.wikipedia.org/wiki/Anonymous_(group)

Some of the profit is used to fund "Bewegung für Inhalte, Entschleunigung und Reduktion (B.I.E.R. e.V.)" (loose translation: movement for substance, deceleration [think 'Slow Movement'], and cutback [0]. One of their planned activities is to buy outdoor billboard ad space and offer it to artists for free.

[0] http://www.bierev.org/

Yeah, I was hoping for something like that.

I came here to say basically this. BIER is only going to get recognized for being the beer brand without a brand.

And then somebody else calls their beer BIER and copyright lawsuits ensue.

"One cannot not communicate." - Paul Watzlawick