However time goes on, and you become successful, and google starts a netflix competitor, because you have granted google a non exclusive license to syndicate your content as you see fit, you don't get to charge more for your media being used to sell a premium service.
Google has the right to federate and syndicate on your behalf. Say you want to create a collection of videos on android in a folio app type thing, charging $1. There is nothing stopping someone else creating a playlist of the same content undercutting your product. Even worse, there is nothing to stop google using your copyright at the original rate, despite charging $1 a play.
The problem comes to negotiation, you can't unless you delete your content, and therefore your revenue stream. You have to play by their rules. You have two choices, take the pennies they throw at you, refuse to take the pennies, but google does what it wants anyway(as they already have a license), or delete the content. There are no other options.