ZPM Espresso and the Rage of the Jilted Crowdfunder
nytimes.com
nytimes.com
My full take away from the situation was simply that they had bad business sense and burned through cash on a several bad decisions, then hoped to pull success from the jaws (or more realistically, the stomach) of defeat, so made ridiculously upbeat postings in an attempt to hand wave over the cracks in the project.
It was a risk; I took it on. Not my most expensive bad investment by far. I checked out of monitoring the Kickstarter feed once it became clear that it was going no where. That was well before the final gasps from the ZPM people.
I'm glad that Kickstarter has pushed projects to post risks, avoid renders, etc. None of that would have mitigated the bad-businesspeople issue, however.
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Edit: To make things clear, I really don't hold a grudge on this. I threw money at some clever ideas, but we all know making them happen at scale can be hard. They didn't handle things well but I felt that the hugely negative response was largely an overreaction.
The problem is people with more balanced views also have other things to focus on in their lives, so here you have it - even if most backers understood the risk they were taking and have no hard feelings, years later we only hear about that other small subset
I don't really hold a grudge on this project but I can understand (to a certain extend) the people who do. If my memory serves me well, throughout the project they never mentioned that the founding engineer had left the company or any other of their most serious issues. The last status update was that they only needed UL certification and would be ready to ship the machines and then suddenly they reveal that the project is pure vaporware. Even after that, they promised an update 'in the next month' on fulfillment possibilities and it never came. The failure is excusable and was always a risk but the dishonesty and almost total lack of transparence makes the rancor of some backers very understandable.
I had intentionally avoided backing the Kickstarter because I didn't find the risk to be worth it at the time.
One thing I learned through the process, which everyone should be aware of: there is no consumer protection available with either Shopify or American Express Platinum (famous for it's high level of customer service, "return protection", extended warranty on purchases, etc) if more than 60-120 days passes after a purchase and you haven't received the item.
Lesson: file claims early.
Don't order pre-order goods with uncertain delivery dates (or if you do, don't let them slip past 60 days from the order date without filing a claim for a refund with the merchant provider or your credit card company).
"Bio-Med Engineer Langhorne PA 13 hours ago I worked in an engineering design consultancy that was contracted early on to help productize the ZPM design, and as such am intimately familiar with their initial concepts. In my opinion, the founders were initially earnest and dedicated but also naive and lacking in engineering judgement. They confused the ability to raise money with the ability to make sound engineering and technical decisions. Falling in love with one's ideas is a trap into which many inventors fall, and ZPM fell hard.
Additionally, I believe that ZPM received a lot of questionable advice from people who did not have their best interests at heart, and were swayed by strong personalities.
But the early backers - particularly the engineers - should have had the sense to realize that open-source firmware that is intended to control a consumer product that delivers scalding hot water is a fundamentally BAD idea, and that using a PID loop to manage the process is totally unnecessary.
What this article highlights is that Mr. Polyakov's talent is in raising money and expectations. It is unfortunate that neither his ethics, nor his engineering abilities can match those talents."
As a business owner, and a fairly transparent one, that sickens me. In what world should customers feel "entitled to know everything" about a business.
Absolutely entitled to ask, to take their business elsewhere if they don't like the (lack of) answers, but entitled to know? No way.
This sounds to me like another group who confused Kickstarter with Amazon pre-ordering, or an investment fund where they became shareholders. You assessed the risks, took the risk to put some money down, and it didn't work out.
It's often said that Silicon Valley works, in part, because of its acceptance of failures. This is a witch hunt that says more about the hunters than those they are chasing. Good luck building the American Dream in a society where failing to deliver on a Kickstarter project means it's "entirely appropriate that he never work in technology, finance, consulting or the coffee fields (sorry, that kills the barista career) again.”
Even you are confusing customers with backers. That's the point and the problem with KS. Even the wording in the pledge suggests it's not a matter of if, but when:
"For a $200 pledge, you’re pre-ordering one of our very first machines, a $400 retail value! It can be hard to be one of the first to brave new frontiers, but don’t worry - there’s no river-crossings or dysentery in store for you, just awesome home-brewed espresso."
"Estimated delivery: Mar 2012"
You're also right that the communication from the ZPM crew seems to have been poor from the very start - a lack of capability and experience, I suspect, not a presence of malice and fraud.
The company in question broke the terms of their contract. As such, backers are legally entitled to their money back. If the company cannot pay, the company is insolvent and may need to declare bankruptcy. That's life as a business; you need to pay your debts.
[1] As mentioned in the article, that contract changed recently. Businesses can now be absolved from their obligations by being transparent. Basically, backers for new projects are entitled to know what happened if the project fails. https://www.kickstarter.com/terms-of-use#section4
I still don't think it extends as far as the two quotes I used (the first one was the NYT paraphrasing; the second was direct).
Even in a direct customer situation, where far less "there's a chance something could happen that prevents the creator from being able to finish the project as promised" grey area exists than with KS backers, there's no entitlement to know everything about the company. And to suggest people who try, and risk, and fail aren't even eligible for barista work sickens me personally and would create enormous problems for society.
If you are "sickened" by the prospect of exploring new business models, I suggest you stay away from crowd funding and avoid reading about it, for your own health.
No, I don't think that's accurate. Things had gone bad long before that, but it wasn't obvious right away that the ship was sinking. That said, going stealth didn't help them one iota but caused a lot of ire.
My experience with ~ 25 KS has been mixed. ~ 4 failed to deliver, more than half delivered successfully. A couple delivered a lousy product. ~ 1/3 are still pending. Almost all of them are late or very very late, especially SW projects seems to drag on forever.
My appetite for KS has cooled a lot and frankly I'm surprised my experience hasn't been worse.
Yes, I was referring to the relationship with customers. The result would likely be the same, but it wouldn't end with personal attacks and attempts to uncover a fraud.
Around 2009, I had been thinking that the future of music and art might be a return to the patronage system, only with mass audiences funding artists instead of rich individuals. KS, Patreon, and other sites like them seem to have proven that theory out. And I'm happy to see them do so. I still strongly believe that distributed patronage is the best way for artists, musicians, game designers, and even film makers to be able to produce what they and their fans want.
Smart words, 100% agree.
To be fair, I have always thought that for many projects the 'expected delivery date' was a joke. When a project explodes and gets 10x the required funding and has either very different logistics problems to solve for hw projects or grows its scope for sw ones, you can't expect the delivery date to be unaffected.