Ask HN: DropZap has a high rating in the US app store. How should I market it?
Demo video: http://www.youtube.com/watch?v=1ub6gCU03iE
App store link: http://itunes.apple.com/us/app/dropzap/id338490375?mt=8
What should I do to market this game?
App store link: http://itunes.apple.com/us/app/dropzap/id338490375?mt=8
What should I do to market this game?
Presumably your game has a specific target audience in mind, so the goal of your marketing efforts should be to reach out to that audience. Figure out where your audience lives online.
As a last resort, you could drop a link onto HN and hope people follow it. ;)
In your case I suggest to target people who like brain-teasers and also tetris communities - there must be some of those. You need to find them and talk to them. Another angle is teachers and people working with children - you can try to pass it as "helping develop brain, reaction, quick-thinking" or whatnot. A long shot, but it doesn't look like you have too many options.
A few practical advices:
You can't improve what you don't measure. First step - stop sending out iTunes links and start sending out shorted and click-counted linkshare iTunes links - not only you will know how many people clicked, you will also know how many of them buy.
Your demo video is doing a god job but is too long. Make it 30-60 seconds to improve chances of people even starting to watch it.
Everything I heard about AdMob is that it's making money for them and losing money for developers - there are clicks but there are no purchases. You could try, but I wouldn't expect much from it.