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Wow, 10% of funding money towards the domain. Am I being a prude for thinking that's a lot?

Paraphrasing someone: In business there's no "cheap" or "expensive". It either pays off or it doesn't.

Will this domain increase sales enough to make back the 33k? I don't know, but I wouldn't bet on it :)

Given that the owner originally wanted $100k, $33k seems like a steal.