IMO, Microsoft's "uncool" image is the only thing holding it back. Like everything else, it's cyclical. They'll be back on top, and I think Windows 10 is going to start getting people back on board.
IMO, Microsoft's "uncool" image is the only thing holding it back. Like everything else, it's cyclical. They'll be back on top, and I think Windows 10 is going to start getting people back on board.
I don't know if I would suggest they can get on top on phones, but they are definitely putting forth a very strong proposition for everything down through tablets.
If they can get just a big chunk of enterprise-supporting apps along with the top non-game apps over one way or another, they'll have carved out a sustainable chunk of the pie. This along with their casting of bread and butter like Office onto Android and iOS gets them into an enviable position going forward. But, it's a massive slog to get mainstream consumers to retrench when we aren't looking at something similar to the difference between a Blackberry and an iPhone.
By cyclical, I meant the "cool" factor of companies. I'm sure many people here remember when Apple was a total joke after being awesome. Microsoft is coming out of their "joke" phase, IMO.