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Can you provide more details on one-way traffic?

Sure! If you find a site who metrics - traffic, niche etc - that you like, you can send them a request to write about your site/product in exchange for a fee. The fee is set by the owner of the site.

So it's basically a link exchange for blogs?

What's the incentive for a popular blog to link to less popular or newer blogs?

When you get a request for cross-promotion, you can see the metrics of that site (traffic, niche, age etc). If the metrics aren't to your liking, you can simply decline the cross-promotion request.

Also, it's actually not about exchanging links - in fact, we strongly encourage all users on our platform to nofollow the links. This is about teling your readers "Hey! There's this interesting blog you should check out" - and getting the same in return.

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