There will always be people who will go to any length to pirate content, and there is nothing you can do about them. They are not, and never will be, your customers.
But for others, it is absolutely a service issue, and I am one of those people. I pay monthly for Spotify and I spend money on Bandcamp and iTunes because it's convenient and value-priced.
And it's actually easier than piracy, which is probably more important than the price..