> To non-native speakers: apostrophes are for possession, not plural.
It's not so easy.
it's = contraction of it is or it has
its = possessive form of it
It's not so easy.
it's = contraction of it is or it has
its = possessive form of it
"It's been a long time since we last met."
[0] http://www.bristol.ac.uk/arts/exercises/grammar/grammar_tuto...
But it is a real thing.