How Minimalism Becomes Homogeneous and Unfriendly

Good article.

The problem is that designers are going for “minimalism” instead of minimalism. The latter is painstaking exercise in stripping away everything that is non-essential to the form, while preserving the function; the former is a checkbox in a feature matrix.

I do have a minor quibble with the following:

> Flat design has been the hot current design trend. It may have been ushered into prominence by Apple’s iOS 7 and Google’s Material Design…

It's odd that he didn't acknowledge the Metro/Modern UI of Windows, which was the clear antecedent to the refreshing of iOS7 and Android.