You have the right to your own feelings, and I agree that the title may be off putting. The audience for the article is rust core contributors and rust fans, and they're a very informal bunch. If rusters are like similar communities I know, talking about poop makes a blog post more likely to spread.

EDIT: I do not want to argue with Dewey2, so I'm putting this here: the women in the rust community that feel uncomfortable when they are addressed as "guys" have every right to feel that way, and I commend the rust community on making that stand.