The above concerns would never bother (coz they are not aware) average population , which is more than 95% I guess. Rest is something Fipkart may be willing to trade off.
Amazon India is certainly a serious threat to them. On a closed platform (like that of Android which is major in India) they probably have a lot more control and tracking (as someone mentioned it above). I guess it would make a lot of sense for FK to tap the naivete of Indian market and pull them all away from the web.
It's all politics written all over it!