Apple Won’t Always Rule. Just Look at IBM
nytimes.com
nytimes.com
A more apt comparison would be IBM and Microsoft.
Apple is an unusual company. Simply look at their original meteoric rise in the 80's, to the 90's where the company nearly folded, the inverted return Steve Jobs where Apple thought they were buying NeXT, but NeXT ended up taking over Apple, and the resurrection of Apple through Mac, iPod, and iPhone. Finding a real company that is an apt comparison to Apple could make for an interesting article since finding such a company would probably be hard, and one likely most people haven't heard of.
Microsoft essentially tried to destroy PC gaming with Xbox and completely neglected games on PCs. (Microsoft has publicly admitted the latter.)
Microsoft has been trying to lock down their eco-system with Windows Store which if successful, would be a death blow to Valve.
Microsoft has created a support nightmare with their OS for games in terms of games, from usability to driver reliability. Look up Gabens comments on Vista and Windows 8.
This is what is driving Valve to do SteamOS and Steam Machines.