If you don't use Tor, you're on the list and they've got ready access to your browsing data and metadata.
If you do use Tor, you're only on the list, and their workfactor for accessing your data and metadata is far higher.
Plus you're providing more cover for those who have strongly urgent needs for similar levels of protection.
...the best place to hide is in a crowd, and the bigger the crowd the better :)
Then you need to verify the integrity using information they provide on their site.
On the other hand, it irks me that people should have to be afraid of wanting privacy. For my own part, I use Tor partly as "civil obstinacy" – if we do not exercise a right, we risk losing it. I feel it's wrong to target someone simply for using Tor / wanting privacy, and I think it should ideally be considered more normal.