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Everyone always brings up privacy with Apple.

Apple has a history of rejecting NSA blanket surveillance (until Jobs died- according to NSA leaks)

At the very least Apple has a business model that /can/ support user privacy. Google is an advertising company- what you don't pay in currency, they make up for by selling you.

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Ultimately what privacy comes down to a lot of the time is how much information the companies have access to. Even if Google had the same stance towards privacy that Apple does, they would be inherently much much worse just because their entire business model relies on having tons of your data, which is the exact opposite of the way Apple operates.

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