Something similar happened when a Google Street View image of a chap being 'seen to' by a prostitute soared in popularity a few years ago in my home town. The name of the street was, for a few hours, known as 'handjob ally'.
Its a real town in Austria. I'm just pretty sure I'd be flagged as offensive if I posted the Wikipedia link directly :-)
But the above link is to Wikipedia.
http://en.wikipedia.org/wiki/Fucking,_Austria
Apparently it is good for the tourism industry, people even used to steal the Fucking signs.