It's important not to understate the cost of failure in these markets. A firm might go bankrupt and have to lay off real people if caught on the wrong side of such an event.
I also think that there is a direct connection between events like the Flash Crash and things like Nasdaq's mishandling of the Facebook IPO, which, again, had real costs in terms of time and money. Both emerge, I would argue, from a similar flavor of complexity.
I'm struggling for an analogy to show that it matters. Maybe it's a little like Target's website going down. It's not Quality, in a Zen and the Art of Motorcycle Maintenance way, even if it's only down for a short time, and the consequences were "only lost orders." Compelling?