Awesome. It perceptually extends the image on the screen. Some companies have products based on it:

https://www.google.com/search?q=philips+ambilight&tbm=isch

http://en.wikipedia.org/wiki/Ambilight

Definitely awesome. Here's a video of mine:

https://www.youtube.com/watch?v=_4KxPPr5fQc

I find it strange that it's apparently desirable both to eliminate any sort of light glow/bleed on the panel itself, and manually add glow bleeding out the sides. :-P

Agree. Would love to hear from someone who uses this while working at their computer, and someone who uses it for viewing media on the tv.