I wonder how easily the firmware can be downgraded (or downgraded) to remove that behaviour. Though as noted in the sibling thread, it's more likely easier to crop the video output.
I wouldn't like to bet against the number appearing right in the centre of the screen for a fraction of a second, if there were any particularly high-value programming being illegally streamed.
I'm only aware of one time that a legitimate box was encouraged to run a lightly-patched version of the software, and that involved a JTAG-type attack on a specific model of set top box. I believe that lesson has been learned in current models.
(2012)
Even with only two channels, I expect you could binary search it down to a single receiver over the course of a single season of matches.
I've been informed that some streaming services simply cut off the side of the screen where the Sky logo starts to appear.
I wonder if they also use something like Digimarc for a non-visible watermark? They could publicly credit the visible watermark as a distraction from the real technique.
A similar thing shows up on YouTube a lot, actually. People heavily crop uploads of copyrighted material to get around their content identification stuff.
Doing the overlay in the smartcard would make it a harder target, if the smartcard has the processing power to do it.