For the Europeans, consider that Amazon & other US web companies got to charge 0% sales tax for almost their entire customer-base in the US, until they were far beyond the startup stage. For many of their US customers, they still get to charge 0%. That's what promoting small businesses looks like.
VAT adds tons of problems, especially for service or purely digital products. It's very regressive against smaller companies vs larger companies. Best thing that EU could do for small businesses is copy the US sales tax model and get rid of the VAT.
As the article says, this is about worshiping huge, old, post-IPO companies like "Google" and "Facebook", not small startups.