"giving people the ability to control their own screens by letting them block annoying ads and protect their privacy"
Bold statement for a company selling its own ads: http://www.ghacks.net/2011/12/12/adblock-plus-to-allow-accep...
Bold statement for a company selling its own ads: http://www.ghacks.net/2011/12/12/adblock-plus-to-allow-accep...
Also, you can turn it off.
Although AdBlock Plus states that "no one can buy their way onto the white list", it does charge fees for what it terms "support services", the details of which are not made public.
In February, the Financial Times reported that one unnamed media company had said it had been asked to pass on the equivalent of 30% of the extra revenues it would have made by having ads on its platform unblocked.
That has led some critics to claim that the Eyeo is engaged in a "racket".
Clearly, the argument for more control over what to download isn't connected to selling (or not selling) ads.