Or rather, pitch your idea - but be aware that the person to whom you are pitching may be primarily assessing you.
Your market and distribution model may be even more important
Your market is a gate. The best team in the world can't build a billion dollar business in a ten million dollar market, so I think from Chris' point of view it is sort of a given. Distribution model, IMO, will be a function of the market (what it demands or will accept) and the team (what they figure out).