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Hewitt's criticism does not apply directly to Facebook. Facebook does not act as a gatekeeper. Facebook does not require approval or review before launch and operation of an application.

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But it does rule the platform with an iron fist, and the rules and APIs drastically change every 4-6 months. Ask Zynga, Slide or RockYou.

Facebook does require approval prior to launch in the App Gallery. Given all the recent scams within Games I am fairly certain that Facebook is getting far more aggressive about what gets into the Gallery.

Apple is not perfect but beyond the App Store one can deploy an iPhone App within a company via the enterprise deployment.

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