The worst things startups do
scobleizer.com
scobleizer.com
Most of the rest of it is good though, especially the 'spend the money on the wrong things' bit, that's one plenty of companies (start-ups or not) fall for.
And spending your money on rackspace would be a nice example of spending your money on the right thing (hosting) but in the wrong way (wasteful).
Scoble would be useful in tech interviews. Like a drug-sniffing dog you could just sic him onto prospective programming candidates and have him bark twice if he smelled the pungent musk of programming talent.
i wonder about this. currently my startup is me and my co-founder, and he's not a programmer (though he can handle version control, html, css and critical thinking). as we grow, should we plan for more outreach/sales/customer service type of folks with the same tech growth, or more programmers to explode on technology platforms and innovation?
i know it depends on our company. i've heard many different pieces of advice.
Probably obvious, but it also depends on funding. Some startups can afford to hire a lot of programmers and build stuff for a longer time before they have to make money. Others have less funding and need to make money as soon as they can.
I'm more productive with good coffee and a small screen than I would be with bad coffee and a large screen.
(of course the standard disclaimer that you can't run enterprise software startups on programmers alone should be put out there)