I don't know about other languages, but having personally migrated from Perl and Ruby to Erlang/Elixir, I at least believe that to be the case in that particular circumstance.
A big part of it is that parallel programming is starting to catch on as mainstream rather than something to be shunned or avoided; whereas in the past folks were conditioned to avoid having to deal with threading or forking because of having to think about thread safety, there are now languages like Erlang (and its kids Elixir and LFE), Rust, Go, Scala, Julia, etc. that are meant to make parallel computing easier to reason about or less dangerous (or sometimes even both).
On top of this, though, Erlang-and-kids' reliability features allow them to achieve the legendary "nine-nines" of uptime (99.9999999%) relatively easily (I say "relatively" because - while you certainly still have to think about it (particularly if you're trying to push a change to, say, how data is represented on the (D)ETS or Mnesia or CouchDB or SQL or whatever side of things) - it's much easier than with a lot of other languages). That level of availability has huge implications for a company's bottom line, particularly those companies that measure downtime in "thousands of dollars per second" instead of just seconds. A well-written Erlang/OTP (or Elixir/OTP or LFE/OTP or anything/OTP) application can do this on the software side rather effectively (on the hardware side, you'd still want redundancy wherever possible/feasible, including on the network side of things; most well-run hospitals, for example, will have connections with at least two different ISPs so that if one goes out, they still have the other, and will only lose connectivity in very extreme circumstances).
In the case of Elixir, it makes for a very solid migration target from, say, a Rails codebase; the syntax is a bit more modern (I personally prefer Erlang's in many cases, but Elixir's pipe operator is a godsend) and familiar to Rubyists ("do" blocks, more flexible pipelining with the |> operator, etc.), while being fully compatible with the existing Erlang and growing Elixir ecosystems.