Pantone Color Institute Announces PANTONE Minion Yellow

pantone.com

10 points·jjp··6 comments

""Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism," said Leatrice Eiseman, Executive Director, Pantone Color Institute."

Wow, like watching Mad Men (60's copywriting :) )

The minions pictured on the very same page are clearly a darker shade of yellow. When I grap the pantone color with a color picker I get #f8e763, while a minion gives me #fad24e.

That could be from a number of different effects, ranging from render parameters (of either the minions, the color sample or both) to optical ilussions. Also, they may already have a similar colour and chose to name "minion yellow" a new shade, which still resembles the minion's iconic colour.

And what is the exact Pantone color for the Minion Yellow?

It’s a new color they’re adding, not an existing Pantone chip.

Pantone as a collection of colors is not a color order system. It has no organizing principle, and given the identifier of a Pantone color, there’s no way to predict what the color looks like. It’s just an arbitrary and idiosyncratic collection of specific color swatches. Pretty similar in principle to, say, the set of named Crayola crayon colors.

As a way of specifying colors, it’s a truly awful standard, compared to a real color order system like the Munsell system, Natural Color System, CIELAB, or the like.

"The custom PANTONE Minion Yellow color will be added to the PANTONE Fashion, Home + Interiors color palette with the next color addition."

Probably doesn't have one yet.

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