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I think the point isn't so much "obscure" places as it is "unsexy". As a trivial example, developers who set out to work on payroll register software tend to make more money than those who set out to build video games.

Your cynicism will not get you too far. The comment is incredibly insightful and clearly based on experience.

Starting a successful small business like a restaurant can make you a millionaire too. Starting a startup has the least possibility of making you a millionaire.