> Creating products that will be useful for 10+ years instead of until the next model cycle.

I've had my current Apple laptop for three years, and see no need to replace it any time soon. The Apple laptop I had before that lasted me five years, and a relative is still using it (so, eight years). The HP laptop I had before that lasted about a year and a half before literally beginning to fall apart.

If anything, I would have said that Apple, along with Lenovo, are about the _best_ for longevity in this space.