"But take any of the recent genocides (Rwanda) or even ISIS - innocent people are unquestionably being killed."

Yeah, take that. What you don't talk about is that what we call ISIS today was US best friend just months ago. They were called euphemistically "moderate rebels fighting for democracy in Syria" and they were supported economically and with weapons by the US and Saudi Arabia to kill innocent people there(and put a puppet state in place).

Of course they took the weapons and crossed the border to occupy Iraq, as the failed state the US created made it so easier than fighting against a well organized, and Russia supported army.

Media creates your perceptions based on their own interest. If the news come from far away, media has total control of shaping your emotions, as you don't have family, friends, eyes or ears in the place.