Etsy has over 150 engineers, all living and working in NYC; of course they are 'EXTREMELY' well paid.
All the jurisdictions Etsy operates in require various forms of compliance, which you could waste engineer time on or hire dedicated employees to handle. And by going public they've likely had to hire 15-20 people to support their CFO and run compliance.
Real estate naming. Go figure.
See http://dumboheights.com/ (warning: real estate developer site).
* edited: directions in DUMBO are easy to confuse. What you think is north-south is east-west and vice/versa.