Harnessing technology to make zero-hours culture less exploitative

This article is pure propaganda. Look at the "flavoring" in it, it's sneering, snotty, and has strong indications of being dishonest:

> a man from McKinsey insisted that “while it isn’t politically correct to say so”, the one thing that the workforce needed to rediscover was discipline.

Note what is in quotes and what isn't in this sentence. The "offensive" bit is left out of quotes so the reporter can pretend like he didn't lie about what was said, but the quotes over the first part implies that the speaker is ashamed (About the lie the reporter is about to tell) and gives the impression-- no, makes the claim-- that this whole thing is an actual quote.

This is the kind of stuff that causes articles to lose all credibility, and it's not like the guardian has much to begin with. Other than the snowden revelations they've been printing thinly veiled propaganda for years.

I may be missing something, but I'm really not seeing the Marx side of "Marx meets Adam Smith" here.

It sounds much more like 'If we embrace Moloch more than everyone else, maybe it'll be kind to us!".