Netflix really needs sendfile() to work with TLS to enable HTTPS on all of its traffic, so they added some limited crypto support to the BSD kernel. What that paper really demonstrates is the need for a TLS stack in the kernel that can let userspace daemons benefit from low-level optimizations. I, for one, would love to see something like this added to the linux kernel!
This is great work from Netflix. They could have just said "screw it, it's too hard/expensive, we'll do HTTP". But instead they listened to a minority of their users that really cares about privacy and dedicated time and resources to fixing a hard problem. Really impressive work!