The jumbo jet faces a make or break year at Boeing, Airbus
reuters.com
reuters.com
The article mentions 50% off list prices, but for context list prices are a known joke in the industry. Each deal is kept secret, but gossip and calculations show that 50% is about normal these days. http://theblogbyjavier.com/2015/02/26/boeing-list-prices-inc...
The aircraft manufacturing industry is fascinating with many parallels to software development, with the difference being well over 20 year life spans for products. Should you develop version 2 of your product with all the great things that come with that, but still have to support version 1 for a long time? Should you do continuous improvement on the product, but the result being differences for the same item? Other participants such as lessors get upset when you harm residual values of older product with new product, which then means they charge more for new product. Do you do benchmarking that shows you winning due to unrealistic configurations, or lose benchmarks by being realistic? How much can you get away with vapourware? What improvements (in hard numbers) do you promise for something that isn't developed yet, that has financial penalties should you miss, and makes the product less attractive if you underpromise? How do you do new/updated product without Osborning your existing product?
I recommend this blog for following the industry - http://leehamnews.com/ - and this one which is more focussed on engines - http://aeroturbopower.blogspot.com/
The best aircraft to use is one where you fill every seat and no one with money is left waiting. Having empty seats get very expensive very quickly because you are hauling unused weight in the plane, fuel to carry that weight, fuel to carry that fuel, heavier/bigger landing gear, bigger airport fees (typically based on plane maximum weight), more expensive maintenance etc. There is also the opportunity cost where the bigger plane could be used on a more profitable route.
You should see Cathay Pacific flights between London and Hong Kong. For example on Sundays they have the following departures from HKG to LHR: 00:20 00:35 09:10 14:35 23:55 - there is also a 23:55 on the Saturday making that 3 flights in under an hour. All of them are on the 777-300ER. You see something similar for LHR to HKG. Cathay doesn't have any A380s and really seem like they could use a few!
Gate spacing is an issue, but it is considerably easier to build more ramps and terminals, or update existing ones. The next generation 777 has folding wingtips for its longer wings so they still fit in code E spaces and taxiways. The largest is code F where a plane must fit in an 80 metre by 80 metre box. The A380 wingspan coincidentally is 79.75 metres. Landing fees at these airports are typically based on the aircraft weight, so airports are happy to have more passengers. They get more revenue, there is more incentive for connecting flights, there is more revenue for retail, parking etc. Bigger planes with more passengers are generally a nice problem for them to have.
Jack did a lot of things right, but at scale bad ideas can get hidden in successes which take years to unwind.
[1] http://www.forbes.com/sites/stevedenning/2015/02/05/salesfor...
747 is indeed scarce and mostly cargo.
https://en.wikipedia.org/wiki/List_of_Airbus_A380_orders_and...
An expectation is A380s used a lot more for intra-Asia travel. Those urban conglomerations in China are getting bigger and more plentiful, with similar things happening in other Asian countries to a lesser extent.
That's one of the reasons that the 777 is so popular, close to the size of a jumbo and only two engines.
It's even better than that - the 777 has been certified for 330 minutes ETOPS for a few years now.
http://boeing.mediaroom.com/2011-12-12-Boeing-to-Offer-up-to...