There's definitely a benefit to developers. Hoomi provides an alternative to social login as well as an easy way to get single sign-on across their suites of applications. Furthermore, developers can adopt Hoomi rather than adding their own email/password-based login mechanism and avoid having to build screens for login, signup, email/phone verification, password reset, account management, etc. Essentially, developers can treat Hoomi as their login-as-a-service provider.