I might be sounding as taking Uber for overly cynical, but it really sounds like yet another way to kill all competitors. And if it is, I am wondering what will happen when all competition is indeed killed. Will they keep burning money on it (as they do today on uberpool), or stop the whole program, andmake people chose between paying an uber or driving home wasted ? I'd bet on the second case, in which case the reduction of DYI will only be temporary, followed to a potential increase compared to current rates (due to people drinking more becaus of this stunt). Am I paranoid ?