So you tried to sell a blogging platform to companies? I am curious as to what was your value proposition. What did your product have that was so unique and useful in your product that you felt companies would pay for it?
I don't really want to go into a lengthy explanation right now but basically companies (especially the bigger companies) all do something called social responsibility. My co-founder's idea was to provide a different way of reporting their activities and a create a new standard for reporting and become the center of it.
Our vision/mission was to increase consumer awareness; bring 100% transparency and honesty to every single company; and motivate all companies to do honest social responsibility activities.