This is a very intriguing move for Intercom. They've gone from offering products that are designed to solely work inside your SaaS product to customer acquisition. A very interesting shift from a company perspective. I'm sure there must be many competitors in the customer nurturing / lead acquisition business who are eyeing up this product release very closely.
I'm curious if it will catch on or if users stigma against livechat will hurt. Have to ask yourself when was the last time you used livechat? I'm having trouble remembering the last time I did.